以多變風格，應善變的我
以輕巧身手，應萬變的路
Gogoro VIVA MIX 隨變 我都行
是入門級小車，更是全能級電動機車
以輕巧身手，應萬變的路
Gogoro VIVA MIX 隨變 我都行
是入門級小車，更是全能級電動機車
Gogoro VIVA MIX × POP 個人化配件系統
破百樣配件歡迎隨性混搭，請勿一成不變
一路玩心大開
由你 REMIX 出百變、千變、萬變的自己
Mix It Your Way
Gogoro VIVA MIX
An entry-level smartscooter, an all-around electric ride.
由你 REMIX 出百變、千變、萬變的自己
Mix It Your Way
Gogoro VIVA MIX
An entry-level smartscooter, an all-around electric ride.
Gogoro VIVA MIX is a new model with POP accessory system,
over 100 personalized items for you to mix & match your perfect fit.
The retro you, the future you,
the down-to-earth you, the fly-to-moon you,
The retro you, the future you,
the down-to-earth you, the fly-to-moon you,
mix it your way, unlock every facet of you.
以 MIX 部件與 POP 配件連結音樂與撞色元素，打造出變換無窮的魔人舞者，貫穿城市生活與整合行銷活動
Transforming parts and accessories into MIX dancers, we hit the road, let the music play and remix the city into a magical party.
Transforming parts and accessories into MIX dancers, we hit the road, let the music play and remix the city into a magical party.
MIX Smart Runway Show
入門款＝妥協的性能＝無聊的設計＝安全的黑或白
很抱歉，這不是 Gogoro 的邏輯
我們以 VIVA MIX 改寫這個六十年不變的機車市場
透過這場 AGV（智慧無人搬運機）時尚大秀
揭曉一台完美結合 Gogoro 科技、設計與工藝的智慧電動機車
以及城市裡多彩、多變的移動新勢力
Entry-level = so-so performance = boring design
= always black or white = compromise ≠ Gogoro.
We redefined the scooter market by VIVA MIX.
Through this AGV (Automated Guided Vehicle) Smart Runway Show,
we presented the perfect mix of Gogoro’s tech, craft and design ability,
also the playful, colorful & wonderful mobility in our cities.
發表會邀請函與預告影片 Runway Show Invitation & Teaser
MIX Dance Challenge
呼應「隨變 我都行」此主張
我們開發 MIX Dance 舞蹈挑戰以延伸 AR 娛樂體驗於門市及 app
一共三個步驟：1、透過 AR 技術混搭你的裝束；2、隨著音樂自由舞蹈；
3、依隨機動作指令變身，帶給朋友們滿滿樂趣
We created MIX Dance Challenge interactive experience in retail and app.
3 steps to enjoy the game:
1. Mix and match your suit with AR detection
2. Dance with the music freely
3. Transform with the random designated movement
(e.g. Fast and Furious, running jellyfish, crazy taxi driver, BTS…)
3 steps to enjoy the game:
1. Mix and match your suit with AR detection
2. Dance with the music freely
3. Transform with the random designated movement
(e.g. Fast and Furious, running jellyfish, crazy taxi driver, BTS…)
Gogoro, Brand & Image
Creative Direction: Jye Rong
Art Direction & Design: Sean Tsai & BIG Design Team
Engagement Strategy & Copywriting: Max Yeh
Main Production Partner: MixCode / Ultracombo
© Gogoro
Creative Direction: Jye Rong
Art Direction & Design: Sean Tsai & BIG Design Team
Engagement Strategy & Copywriting: Max Yeh
Main Production Partner: MixCode / Ultracombo
© Gogoro
